Mac Donald's but not as you know it

Guardian Unlimited The Guardian The question mark over McDonald's
I thought it was a joke.. but in fact McDonald's are deadly serious. McDonald's are going to use a question mark to replace the golden arches as their new logo.

What are they trying to tell us? That they do not know what the hell they are serving us? Or that they don't know what the hell they are doing? It certainly smacks of desperation. Using a question mark as their new logo is the stupidest thing I have ever heard of and wrong on so many levels. What are they going to do with companies who use the question mark in their slogans? Sue them? Are their employees going to feel justified in greeting us with a huh? Instead of a smile?

"McDonald's but not as you know it" will be their new Slogan. What did they do? Ask Spock to think that one up? McDonalds but not as you want to know it.. See how easy that one is? It is the equivalent to giving your newborn baby unfortunate names like Mistikalinagiorgia or D'uanniashaheena or Condolencesaleeeeeeza. (These names I just made up..Use at your own risk and responsibility).

I bet all the other fastfood companies are pinching themselves and laughing themselves giddy...

They'll be singing "Ding Dong the Arch is dead" for many months to come..

(notice the amounts of question marks I have used???? We can until McD unveils their new company identity on Friday..then it will be all over baby!)